ABOUT pdi

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Who We Are

Pickleball Development & Investments LLC (PDI) is a vertically integrated platform built for the serious business of pickleball. We are the strategic, financial, and operational infrastructure layer that the industry needs—and that most founders have never had access to before. PDI is not a fan site, a gear brand, or a single-facility operator; we are the foundation for those scaling the sport.


PDI was founded by two serial entrepreneurs, Dave Conord and Frank Panunto, whose 15-year partnership spans family, sports, real estate, and business building. Together, they bring decades of hard-won operator experience to every engagement. Our approach is built on "battle scars" and shared values, providing authenticity and expertise rather than theory, hype, or shiny objects.

meet our team

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why pdi?

PDI was built by operators, not observers. Our founders have taken companies from startup to billions, operated dozens of franchise locations, and closed over a thousand real estate transactions. When we advise, invest, or finance, we do it with the judgment that only comes from having built the thing ourselves — battle scars included.


Our three pillars compound. Strategy work through PDI Consulting surfaces the best operators and opportunities. PDI Capital invests in the infrastructure those operators need. PDI Finance/UCP funds the build-out. Each pillar strengthens the others — a self-reinforcing engine no single-service firm can match.


We’ve spent 5+ years inside the pickleball industry — serving operators and franchisors, building relationships with the leaders shaping the sport, and earning access before the broader market. In the fastest-growing sport in America, that inside position is the advantage.

the pdi platform

PDI Consulting 

Home of The PDI Way™, your operator-led, time-tested path to results.

PDI Capital

An operator-led Private Equity fund focused on the infrastructure of the sport.

PDI FINANCE /UCP

A specialized commercial lending brokerage providing sport-specific financing solutions.

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